Sometimes, my 5-year-old daughter, who is learning how to write and read, likes to leave me messages in my little Moleskine notebooks. Love is love. The latest case of this and a unique study in that transition is Dara Treseder. Whats the hardest part of a marketers job today? We're supporting nonprofit partners that are fighting against racial injustice. Of course, Peloton and Instagram models werent the only ones who raked in the profits. DT:For certain demographics, people look at them and they're like, "Oh my God, they're young, they're geniuses. Forbes has recognized Autodesk as one of the World's Top Female-friendly Companies. It's showing up as the fullest leader that I can. Playlist. Treseder appreciates that Peloton has committed to being an anti-racist company and that her Stanford education gave her the tools to successfully navigate the corporate sector. 3. Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton. The potential for impact is massive. ** Correction (9/29 at 1:36PM): Dara Treseder was never the Chief Marketing Officer at Peloton. }); const schemaOrgItemList = { It's just a constant journey. Dara Treseder: I try to be the best leader that I can be, and try to model what it's like to excel as a black woman in business. I love to sing. I have a collection of these Moleskine books. I wanted to make sure that I achieved something, that I made them proud of their investment in me. Click Subscribe above to be notified of each edition. The company has not officially had anyone in the CMO role for a number of years. The brand is now such a cultural touchstone that Saturday Night Live has deemed it spoof-worthy. Carbon is disrupting manufacturing in the way that Tesla disrupted the auto industry. As senior vice president of marketing, membership and communications, Treseder was present for several high profile Peloton milestones, and certainly had a hand in some. To unpack the complexity of the times we are living in, I like to listen to other people share their opinions and perspectives, even if they are different than mine. Do AI-Based Tools Understand Diversity Biases. Dara Treseder is a Senior Vice President and Head of Global Marketing & Communications at Pelotonthe leading interactive fitness platform. Some of that has to do with the history of how Black bodies were abused and denigrated. All these and more, are the reasons why this wedding has pulled so many eyes, apart from the fact that a marriage begins today. These are real people in their real homes, sharing their real experiences. :[eE][+-]?\d+|)/g; In addition to Treseders landmark role at Peloton, she sits on the Public Health Institutes board and is a PG&E board director. Several apps also pushed into the mainstream, like mobile fitness app TrueCoach; running and cycling app Strava; and workout and nutrition service Tone & Sculpt. FINDING BALANCE AS A DUAL-CAREER COUPLE REAL TALK WITH THE TRESEDERS - UNEDITED. Dara delivers a keynote on how to persist & lead at LinkedIn's TransformHER, the premier conference for professional Black & Latina Women in technology looking to build stronger relationships and advance themselves. } 0;f 1) { Available via the MIT or new BSD license. Tiwa Savage ushers in the bride, Dara Johnson GDP Growth Slows In Q1, Adding Fuel To The Recession Fire, Three Things Companies Should Consider When Targeting Gen Z, 3 Reasons Small Businesses Turn To Alternative Financing, 15 Overlooked Financial Planning Topics Clients Forget To Ask About, How To Prepare For Mortgage Success During Uncertainty, Thematic Investing During A Transformative Year, Tips For Creating A Solid Business Succession Plan, 15 Actionable Tips To Improve Your Credit Score, Q.ai - Powering a Personal Wealth Movement. dlApi = { Whats an under the radar brand youre watching and why? Embed. CMO Dara Treseder discusses brand building and why her company is making a big bet on marketing despite the shaky economy By Lindsay Rittenhouse . CHIEF MARKETING OFFICER BOARD MEMBER INVESTOR WIFE + MOM. "function"===typeof document.currentScript.getAttribute?document.currentScript:null}var G=function(){return"function"===typeof Array.isArray?function(a){return Array.isArray(a)}:function(a){return"[object Array]"===Object.prototype.toString.call(a)}}(),y=function(){function a(a,b){var c=a.split("/");2>c.length?d(5,a):(c.pop(),b(c.join("/")))}function b(a,b){var c=a.split("/"),n=b.split("/");if(01",l);return g},set:function(){d(h+"->2",l)},configurable:f})}try{e(!1)}catch(q){try{e(!0)}catch(f){a[b]= As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. I seek harmony. Peloton has named Dara Treseder as the company's new head of global marketing. I seek impact, not glory. "itemListElement": [] As a Black woman in a senior position, it's almost likeOh my God. MarieClaire:What was behind your desire to be an executive? The series is based on a two-book series by Kristin Hannah. In the past, Pelotons marketing and advertising was really focused on the products and the services we offered, and that made sense because back then we were disrupting an industry. That for me was such a powerful thing, because I had majored in African American studies at Harvard, and I knew that Black people have not historically felt comfortable in spaces around physical health and mental health. My grandfather literally emptied his bank account so that I could go to college. She plans to take on the CMO mantle at software maker Autodesk. And that really stuck with me. (m(a,g,e(),c()),!0):!1}function m(a,d,c,e){function k(){setTimeout(function(){v(48,"run timeout "+e);g()},e)}function g(){setTimeout(function(){0< It required sacrifice from her family and a steadfast belief in herself in a society that has historically devalued women of color, she says. How are people experiencing this and thinking about it? I've made listening to these types of conversations part of my routine. } I enjoyed seeing how a brand that didnt have an obvious connection with the Olympics found a simple, clear connection that resonated so deeply across different disciplines, geographies, and cultures. Join Cunningham of Magnet Media (and author of The State of the Story and The Art of the Documentary) for an exploration of how their approach cut through the most cluttered media moment to put Riddell helmet and Adidas sneaker products, powered by Carbon, at the center of the conversation. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs. Community has always been at the heart of everything we do. And it also has to be aligned with our purpose and what we are trying to do. Mirrors subscription services permit users to participate in online classes, watch fitness videos and correct their form during workouts. Planet Fitness stock has shrunk 22.6% in the past month and 38.4% since January. She used her marketing prowess to help Peloton carve out a leading position within the connected fitness category. target: 'PULSE_COM_GH/ENTERTAINMENT/CELEBRITIES', You're an immigrant. Shell report to Peloton President William Lynch. MC: What is the biggest career lesson you've learned? "Dara Treseder Is the Reason You're Obsessed With Peloton", "Investor Group Including Karlie Kloss and Kaia Gerber Acquire W Magazine", "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications", "Peloton: Dara Treseder: Wisdom From The Top with Guy Raz", "Peloton's head of marketing details the brand's 'Sex and the City' response", "Peloton, the Troubled Fitness Company, Loses Another Top Executive", "Peloton stock dips amid news of its marketing head leaving to work at Autodesk", "Dara Treseder | SVP, Head of Global Marketing & Communications, Peloton", "The Forbes World's Most Influential CMOs List: 2022", "Chief Marketing Officer Board Member Investor Wife + Mom", https://en.wikipedia.org/w/index.php?title=Dara_Treseder&oldid=1113897154, Stanford Graduate School of Business alumni, All Wikipedia articles written in American English, Articles using Template Infobox person Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Marketing executive, senior vice president, This page was last edited on 3 October 2022, at 19:21. The company just had its first profitable quarter and is in the headlines as a savior for those of us missing gyms, human contact and some good ol motivation. In addition to editing feature stories, she programs Marie Claires annual Power Trip conference and Marie Claires Getting Down To Business Instagram Live franchise. Why? I knew that Stanford would allow me to develop more holistically. "At Peloton, we're mission-driven, focused on our Members and building a leadership team that reflects our core values, Lynch said in a statement. And I know this isnt unique to me because were hearing similar feedback from our members across the world. I made that bet on myself. Learn more in our Cookie Policy. Dara Treseder generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other . Through the Interpersonal Dynamics course at the GSB, I really got to understand how people saw me. if (typeof dlApi === 'undefined') { Instead of wasting time researching each investment or trying to time the markets based on whats popular, investors can use our AI-backed portfolios to make timely decisions now and always. She has also accumulated a series of honors, including being named one of Ad Weeks women trailblazers, Business Insiders Top 25 most innovative CMOs, and a member of Forbes list of 50 marketing chiefs who are redefining the role and shaping the future.. That was the moment for me that it clicked that there were two Americas: one for the privileged that says you deserve everything, [and one] that constantly questions you and doubts you. Im able to bring everything that I have to offer to this position, which is wonderful, because I know that as a Black woman, people dont always get those opportunities. In 2020, Dara was elected as a Board of Director to PG&E, and named to Business Insider's "25 Most Innovative CMOs in the World". The estimated speaking fee range to book Dara Treseder for your event is $50,000 - $100,000. cookieInfo: '', Peloton briefly commented on her departure Monday, stating: During her time at the company, Peloton has become one of the most beloved and culturally relevant brands and our Member base has grown from over 2.6 million to over 6.9 million.. FOLLOW @DARATRESEDER TO STAY CONNECTED. We need to have a purpose behind our marketing and provide the consumer with an authentic, personalized experience. dv_path: "ENTERTAINMENT/CELEBRITIES", What brings me joy is the team, coming together to drive impact. But with memberships starting at just $10 a month, Planet Fitness offers enormous value for people who cant afford to pay through the nose to maintain their health with an expensive membership or home equipment. 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