See if you can spot some of these techniques in the following fashion product descriptions. Get My "Ideal You" Product Description Template. Describe the little features. Olivia Bossert is a photographer that was born in Switzerland. Highlighting these features is an effective marketing strategy for your business. Spring! It does not store any personal data. Key Takeaway: Humor is a powerful tool to not only help people remember your product over your competitors product but also to make influencing their purchase decision easier. Do you want to sound young, serious, or classy? Imagine yourself standing in a physical store at a shopping mall, pitching your products to a customer who has just walked into the showroom. Highlight the Features of Your Clothes 2. Theyre not your mothers clothes. Shop for your favorite pair of jeans, a shirt for work, or a dress for a night out. We offer a wide range of sizes and shapes, so that no matter what your size or shape, youll find something thats perfect for you. Whether youre looking for something for work, or for a night out on the town, we have what you need. Earrings with a feather detail Feather earrings with dangling beads These earrings are made of brass and silver with dangling beads. Dollar Shave Club has been using humor to sell razors for years. Billy is perfect for all your needs, whether youre looking for something to wear on a date, something to wear to work, or something to wear on a night out. We carry brands like Nike, Adidas, and more. All references to Third party names and logos are brands of their respective owners. Shopify has that covered as well: Notice the line no design skills needed. This helps to immediately calm any fears business owners might have about creating a website. All pieces are handmade with attention to detail using the best fabrics available. Our goal is to make every customer feel like a celebrity. I want you to be able to wear my clothes with pride. However, many small, A successful eCommerce business relies heavily on its product descriptions. Fashion Brand has been producing high-quality clothes for the past 40 years. Many of us want to be successful, make a ton of money, live a good life, and be a good person. It features a two-toned saddle shape with a top flap and a long, elegant strap. Lets pick a product, any product. Our clothes are affordable and look like the designer brands. Approaching your description with this mindset will make your product naturally appeal to your customer. Their 2012 commercial has now been viewed more than 25 million times on YouTube alone: The same humor that drove that video to success also drives sales on their website. Here at Fashion Brand, we offer the latest in Fashion for Men, Women, and Children. The Dior Saddle Bag comes in different colors and sizes. Theres no denying, its a powerful piece of clothing enough to make anyone feel ready to change the world. Go to your dinner date in style with a dress that will make jaws drop. The material is also wrinkle-resistant so you can keep them in your office for a quick change of clothes when youre in a hurry. In the contemporary world, clothing is more than just an article of clothing. DeWalt, the creator of the 14 oz Mig Weld Framing Hammer, does just that.[*]. We believe that if you look good, you feel good. The first thing you see on the page is a non-traditional product name. These adjectives are secret codes that can seal the deal for you instantly. This cookie is set by GDPR Cookie Consent plugin. If youre starting a food processing company, finding the right name is crucial. For example, to show a bridal dress on your product page, you can use words like elegant, romantic, alluring, nostalgic, radiant, etc. Do you think of the latest trends? The clothing business is growing, and demand has never been higher. We offer over 40 different styles, so youre sure to find something that fits your needs. These cookies will be stored in your browser only with your consent. This hammer features a vibration absorbing grip to improve user comfort and is a light 14oz for a fast swing and reduced fatigue.. We all know that in todays world, fashion is one of the most important things to people. Theyve spent years crafting and perfecting their well-known brand, and every single product description is an extension of that. They even ship to over 80 different countries. Describe how youve been in their shoes and how your product or service is the perfect solution to their already hectic lives. Living in Boston two individuals wanted to bring light to small designers and their fashion lines. Their Facebook page is one of the most engaging fashion pages where you can find everything right from fashion tips, to trend alerts, new products and how-tos. Super comfortable shoe line using all natural ingredients like wool and recycled cardboard. And again until you have a finely-tuned description that is fewer than 10 words. Come into our store and take advantage of our friendly customer service and expert fitters. When you think of Fashion, what comes to mind? Because you wont perform at your best if youre irritated by your clothing. Dont just say that its high-quality and beautiful and goes with anything. Built for the man whos in demand, this classic design will keep you looking presentable on the go, with a gentle fabric for all-day comfort. The warmth of words breaks through the barriers. Perfect for those who just want to cuddle up with the one they love.. But customers want an emotional connection. They focus on being green, providing quality and practical pieces and is run by family and valued by family. The designers believe that all women should be able to dress their best, no matter what their body type or shape. A product description is a copy on your product page that is used to explain the features and benefits of your product. Often the art of writing a great product description that sells the product lies in the ability to describe the little things that make all the difference. Located in New Zealand, Thom Morison is a high-end menswear fashion line. Billy has something for everyone. And It takes them 25% longer to read something on a computer than it does to read something on paper (Cameron, 2008). Our superior comfort puts you on the right track for incredible sleep. They have adorable styles for men, women, and kids. So if youre looking for a Fashion Brand, were the ones for you. Our work is supported by affiliate commissions. For starters, their website has great functionality and quick navigation. She has a degree in Fashion Photography and loves all things luxurious from clothing to accessories. This is a powerful theme among our examples of fashion product descriptions. Alana and Stevie Pallister founded Tiger Mist in 2007. With the right use of adjectives, you can dramatically influence the customers desire to purchase your products. Rumba Watches has locations in New York and LA. Made from the highest-quality fabric, we believe that how you dress has a significant effect on how youre perceived we made this suit for the highest quality impact. Steps to Writing Your Clothing Business . Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Our swimsuits are comfortable, soft, and made for swimming, surfing, or lounging by the pool. 1 Everlane [Fashion & Accessories] 2 Patagonia [Outdoor Gear] 3 DeWalt [Hardware, Tools, & Accessories] 4 AppSumo [Online Courses] 5 Dollar Shave Club [Beauty & Grooming] 6 Subaru [Autos, a.k.a. Fashionista Clothing offers the latest in the latest trends. The cookie is used to store the user consent for the cookies in the category "Analytics". Think of them as the good old-fashioned sales pitch. Here are some of the commonly used fashion lingos in the Fashion industry: To inject seasonal inspiration into your copy and to project the product as in-vogue, you and your copywriters should keep reading the latest fashion magazines, research trends to stay on top of the trends. But theres another type of ideal Subaru shopper that their team has discovered over the yearssparking a new wave of creative product campaigns Dog lovers. You want to create an image in their mind so that they can see themselves in their product. Thats why we get surprised when we see retailers whore more worried about the color of the Add to Cart button than the product description. Get in touchtoday! They need something to improve their lives that they couldnt otherwise do or achieve without your product. But what about the longevity of the vehicle? Sitemap In fact, Matt Cutts from Google has even said it's better to leave them blank than to have duplicates. With a focus on creating timeless, sustainable and wearable pieces, they make all of their clothes in Los Angeles. They hope to make shopping fun for you, whether its for the office or play. The stark contrast of a sleek, black toe and white upper allows this shoe to be worn with almost anything from the office and beyond. At Lady of the Roses, we offer quality womens fashion. Lila by Fashion Brand is a trendy and chic clothing line for women. You will not let them wander around in the showroom hoping they would buy. Everlane sells high-end, eco-conscious fashion and accessories for men and women. Pair it with your favorite jeans or leggings and youre ready to go! Or you can take these descriptions directly, or modify them and use for your product. With every purchase, you will receive a free gift with purchase. Clothing descriptions also provide an opportunity to showcase clothing from various perspectives. 1. Maybe you own a hair salon that's especially kid friendly, maybe you're a clothing boutique for people who like to be well dressed but comfy. The reason why product descriptions are so often ignored and not always up to the mark on online stores is that: influence search engines, not the customers. After the 6 steps, we have included a sample clothing business description for you. They offer a wide variety of clothes for all occasions. Their suits are made of high-quality fabric and they offer a variety of colors and patterns. Tested on interns, not animals is much more on-brand and memorable. Elizabeth and Isabella created this adorable apparel line for women and children. They recently went from $205.2M to $389.3M revenue in just 365 days and are the third most visited website in the world in the Business Services category. But customers want an emotional connection. The lightweight pieces are perfect for stacking or wearing alone. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, "Fashion Model" and "Gay Icon" status, and a link to her book in her bio. You want to be one step ahead of your customer. Say it to play it used here by Google is a great example. When youre lucky enough to have a product that practically sells itself, the last thing you want to do is talk a shopper out of it. The Belgian designer behind the company offers fun pieces that are comfortable and suitable for a teens lifestyle. Privacy Policy. Imagine yourself standing in a physical store at a shopping mall, pitching your products to a customer who has just walked into the showroom. Which one would you rather create? Whether youre sparking a shopper's imagination with a good story or speaking in their natural language, every ecommerce business will have something that makes them them. This is a tricky balance, as sometimes, too much information confuses the reader. You look your best when you feel your best, and our dress can inspire confidence in anyone. This allows customers to imagine themselves improved by your clothing. If youre in the business of creating delicious and refreshing juices, then you know how important it is, Welcome to our blog post on fruit drink name ideas! But candles that are infused with sass? Whether youre looking for a new pair of everyday sneakers, or something a little more formal for work, we have a wide variety of options to choose from. Again, imagine they have walked into your physical store and youre selling them your product face-to-face. Product descriptions are your most significant opportunity to engage with your customer. Lean on your support team and pull language from the actual questions customers ask. From tops to bottoms, dresses to jackets, skirts to sweaters, youll find it all. (Dear, darling, babe, sweetie, ma'am.) The Dawn of the Modern Woman Fashion, beauty, and a sense of personal style are all important elements in the lives of women. MAD Architects' company profile is a great example of simplicity and informativeness. Now those are candles that I want to support - even if just for the novelty of the product. Whether you have hundreds of clothing items or a few handmade garments we have the expertise to get them sold. Same copy, same format, same style. All clothing is made with comfortable fabrics and fits, ensuring that each woman is confident and comfortable in her own skin. Today, Im going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. It's also your chance to snag prospects who research online before buying in-store, as do a whopping 81% of retail buyers. We carry a wide variety of colors and styles, including our classic and traditional designs, or you can go with a more trendy design. The name is a combination of her own name and her mothers name, Rachel. What an 'About Us' page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand at the . This description spends little time talking about what the shoe is but how it can be worn. Because you sell more than just clothing. Boutique Dress Boutique is a company that sells dresses and other accessories for every occasion. Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. All of their clothes are hand-made and designed by the best designers in the world. They also offer waterproof bags that will never be damaged by rain, or spills again. Here's how to write one that works for your business. They love to be odd, unique and let you express yourself with both men and womens apparel lines in addition to accessories. You can check out her travel adventures and scope out her outfits which are all labeled by designers so you can snag them for yourself. You will not let them wander around in the showroom hoping they would buy. With a passion for crafting clothing, you can find your new favorite clothing piece with many designs. Their pants are designed to be comfortable and easy to wear. The significance of Shopify SEO for Fashion Brand and how to do it right! Keep it short and sweet! In terms of ecommerce brands, Shopify is on top of the world. These are made of high-grade material that is not only sleek and shiny but also breathable and comfortable. They offer different colors and sizes to fit your personal style. Learn from those that do humor right like Dollar Shave Club. With this in mind, we offer a range of snow boots and winter accessories to keep you looking your best. We help the world communicate with purpose. By looking at the clothes description example in this article, you will surely have a feast of inspiration. Made from leather and designed with a rubber sole, these shoes are a must-have for any fashionista. Sometimes, your customer might be looking for something with an elegant feel or something casual and easy to wear. Do you think the Fashion Copywriting Services is important for your online retail store? Our dresses are made from lightweight fabric and highlighted with delicate detailing. Whereas in an e-commerce situation, retailers tend to play the number game show a product to 100 visitors, one will buy. Orient is made up of watches that are inspired by Japan. Don't be afraid to bold or underline important phrases, and use white space effectively! Big-Ticket Items] 7 Shopify [Software as a Service/SaaS] 8 Google Home [Home Electronics] 9 Wayfair [Furniture & Home Goods] Infashuated was founded in 2008. Melula is a childrens fashion line from Denmark with a focus on shoes. Brian and Vincent Wu are the brothers who created this company back in 2002. I take inspiration from all different types of cultures and styles to bring you something fresh and new. They have adorable styles for men, women, and kids. Talk about the nuances. Cool Instagram bios. In this example they use the clever saying of the final frontier to insinuate that its the only razor youll ever need and then drum up a hilarious visual with the line like a personal assistant for your face: They stick to what makes them them,even if theres important information to get across in the product description: Many ecommerce businesses would be happy with the standard not tested on animals line. Whatever you are, this is where you'll tell people about it. When writing a description for your clothes, make it reflect your brand personality. Moon Choi is based out of New York City, and the designs of this line fit well within the city. More importantly, which one would your website visitors want to see? Damn. Wheres the buy button? Malicious Women Candle Co. finds the perfect balance between gag gift and thoughtful sarcasmmaking them an excellent inspiration for your products. Their goal was to not only create durable footwear, but to have styles that fit into many occasions. This is the philosophy behind the Dawn of the Modern Woman, a new fashion brand that seeks to empower women by providing a space for them to explore and express themselves. We want you to feel good about yourself and we want you to feel confident in what you wear. They also offer swimwear and bridal collections. Whatever your preference, we have a design that will suit your needs. The Taste of Home line has the perfect clothing for any occasion. 1 - Enable conversation to establish a connection The personal touch always works great in product descriptions. They also offer a wide range of beauty products, from face masks to eye shadow palettes. Below are some examples to inspire you. Since these are words that a woman buying a bridal dress would want to hear, the likelihood that the customer will buy the dress becomes a lot higher. Evening events are the prime time for clothing. Another reason why product fashion descriptions are ignored by retailers is that there is no human touch involved in an e-commerce transaction. Avoid Using Jargon in the product name/title as far as possible. Our purpose at Cents of Style is to empower women to lead bold and full lives. Impressive (but not as impressive as a dog writing a book). Again, imagine they have walked into your physical store and youre selling them your product face-to-face. Or head to Quora and look at the language people use when talking about similar products. It can be perfectly paired with your favorite pair of flats because of its length. This cookie is set by GDPR Cookie Consent plugin. You can shop their collections on Instagram and see real people showing off the brand. Thats the beauty of sarcasm and it can help you sell products. They are sophisticated and combine menswear into womens fashion for a sophisticated look. It has been trained specifically for pages with long content and is best suited for guides, how-to articles, listicles, etc. At Nordstrom, youll find the latest trends in womens clothing, shoes, and accessories. The flap is also reinforced with a large Dior logo in the center. From comfort to warmth, what you wear in bed is essential for improving your quality of sleep. Every girl needs a new outfit for the season. Raye Raye was born in the South Bronx, New York, and as a child she wanted to be a designer. Your description can be longer, but Google will cut it short (see below example). All of our pieces are made with the highest quality materials, so you can be sure that your purchase will last for years to come. By clicking Sign Up, you agree to our Terms of Service. A great starting point is thinking in terms of your customer. This company offers stylish boot options for both men and women. With these trendy clothes, youll be looking like a fashionista in no time! From the classic shearling boot to the military-inspired combat boot, our selection is sure to have something for everyone. The skirt length is low enough to be modest but just high enough to give your legs a more extended and slimmer look. You can purchase super cute rain gear thats anything but frumpy for men and women. Our shirt is a sleek take on a well-loved classic featuring a tried-and-tested spread collar and a slim fit styling. One important rule though to follow while using adjectives in your product fashion description is that you must put opinions before facts.
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