Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Did you know a recent study showed 72% of motorsports enthusiasts showed loyalty to a brand/company? Responses are sent out in December or early January. Include references to your relationship-building conversations. If you see your local sports team doing things outside of the box when it comes to advertising, let them know how your race team could help them sell some tickets. Collect this information together when it comes to talking about renewal. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Many people pay to watch me race amongst others so Im looking out for any sponsors of all kinds of brands. Mature companies want B2B, hospitality, and sometimes to bring back customer who were lured away by a competitor. Kingdom to Kingdom is looking for sponsorship for their first green rally. Twitter. GT4 Super CupChampionship WinnerRead more here, British GT Cup(Ian Duggan and driver James Townsend)Read more here. What started for an off road racer as an ask for a deal on springs after one year became a primary sponsorship of the Eibach Springs Trophy Truck. Where can I find sponsorship opportunities? Think about what you can do for sponsors both in and out of motorsport. How are you going to justify the cost of what youre offering? Adrian Flux are delighted to sponsor European Sportscar Champion and Nurburgring 24 hours winner Alex Brundle. I have been racing motorbikes since I was 4, Travis Dumper is looking for sponsorship to follow his dreams. If it's a new restaurant or a store, let the owner know how much you can help spread the word. Wouldn't you rather advertise to a captivated race fan versus someone who might be road raging on their way to work? Different companies have different needs. Read ourprivacy policy, 2023 Dugganite Racing Team | Website designed by Onexception. 2023 will be our, Sean og Cahill is searching for sponsors to help him progress his rallying career at the Irish Junior Rally Series. Decks need to display your personality, style, and brand. Sponsor a podcast that discusses movies and the drinking games that should accompany them. Its so much easier to close a sale with someone youve already built a rapport with. Do you have someone locally who sells pet food? Birmingham Speedway are giving the opportunity to be involved as a sponsor of one of the leading Speedway teams in the UK, The Birmingham Brummies. For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Besides just providing sugary beverages to the masses, Pepsi has made itself an integral part of the sports world by sponsoring major-league games in a variety of sports. An established part of the UK motorsport scene for bigger and faster cars, the GT Cup has continuously proved to be the championship of choice for discerning sporting drivers. Vikki Weaver-Lynch is a female Motorsport enthusiast based in the West Midlands, UK entering into the world of Drifting and is almost ready for, Ducati MotoGP three-year sponsorship deal introduces technology company Lenovo to take over naming rights from Mission Winnow. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Sponsorship Opportunities with CG Motorsport. UPS, Viagra, the U.S. Military and a host of other companies have learned that motorsports sponsorship can put them on the map. How a company calculates ROI will determine if sponsoring you has value to them and whether they renew or find other ways to spend their marketing budget the following year. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Make sure to include lots of information about your championship. AAM Racing has a passion for racing, combined with their love of competition and, One of few female motorsport drifters, Vikki Weaver-Lynch seeks sponsorship to enable her to compete in her passion of motorsport. Sponsorship allows smaller companies to compete with their industry giants, and consumers often perceive sponsorship in a positive way. Just make sure you follow up with whatever your promises are to these people. They might not know it yet, but they could be much easier to convince. Sponsorship is assistance, it can be financial or non-financial assistance. Select Accept to consent or Reject to decline non-essential cookies for this use. Think about those reasons you stand out. Present the benefits you offer clearly and simply. My name is Tyler Myers-Walters. This is a good way to find out information about companies and you will see who is performing well you will have more luck with a profitable company. Articles in popular magazines target very specific audiences, and that's exactly what sponsors want. Let's take a closer look at this increasingly active category. How to get sponsorship in Motorsport and what are Sponsors looking for when handing out their cash. You might be getting involved in discussions on LinkedIn. We have been going racing since go karts, Kanishk Rao is a young kart racing driver who is looking for sponsorship to help funding. One of the first professionals to enter the new sport, Jim Beaver is an eNASCAR Coca-Cola iRacing Series franchise holder, owner of the Jim Beaver eSports eShort Course Triple Crown and World Cup, and Host of the Jim Beaver Show. Create a two-way relationship with your audience. Sponsor a video game streamer with an audience of over 1,800 on Twitch. Not only are you competing against other racing drivers but also against all other marketing activities. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. If theyre not quite right, ask yourself why. Racing has been my dream all of life and of course being named after the manufacturer Aston Martin, Truck-racing Paul McCumisky is seeking sponsorship for their racing events in both the UK and Europe with excellent brand exposure available Truck-racing is nothing like any other form of motorsport and is growing all of the time, with talks concerning the 2023 Season, Young Racing Star Nikolas Papadopoulos is seeking sponsorship for his karting career to enable him to progress into larger event in the future Young Racing Star Nikolas Papadopoulos has been into Karting since he was 8 years old. Most professionals now train and many compete in simulators. Final advice, predictions for 2023, and closing statements from our hosts, speakers, and panelists. So long as you show them the extra investment in racing can be worth it, they might be willing to help. There is a reason they made that investment. There are sponsorship opportunities in all disciplines, at all levels of the sport and can assist you to continue in Motorsport. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. For our new Motorsport Sponsors briefing, we have selected 30 current sponsors of motorsports properties with contracts expiring in 2020 or 2021. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. plumber, electrician) offer them a chance to come see you at the track. There is no doubt that the BTCC has traditionally offered a unique opportunity for sponsors, packaging exciting brand values with a loyal, passionate and nationwide fan base, both trackside and via its ever-increasing live terrestrial television coverage. "Andre SeversSamsboyz Motorsport, 2023 CG Motorsport by Arenatheme. Go in with no agenda, otherwise, itll come across as disingenuous. For all sponsorship enquiries we require a written proposal, in detail describing your racing programme, past accomplishments, current racing schedule, team bio and pictures. Team Matt Gardiner MX are a up and coming team, supporting the youth riders of our future putting back into the sport. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. The red, white, and blue car design will feature JHG on the hood of . This particular tip comes with a caveatyou may not get much money from a local bar. Covid accelerated the shift online. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Some racers have found an interesting way to get together some extra cash, either for the whole season or a big event. However, there are some types of companies that are primed and ready to sponsor racing. Search below and if you cant find the best fit for your needs, just Contact Uswith your requirements and our team can seek out the best partnership for you. Focus on the businesss goals rather than your life story. Use all forms of media to showcase who you are: text, photo, audio, and video. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. First consider, what you can do for them, rather than what they can do for you. By getting your name into the press, your message is spread further than your existing audience. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Check to see who distributes beverages to your favorite local gas stations, grocery stores, and even the race track. Paying for a sponsorship is only half of the marketing equation. It doesnt have to be in an elevator, it could be at the gym or on the golf course, but wherever it is you still need to be able to do it confidently. They have emerged as winners in virtually every discipline they have competed in, including British GT, International 24HR Series, International GT Open, Ginetta and Ginetta Supercup. Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. Talking with the team . Learn from Hookit, the company that built the first and most powerful Sponsorship Analytics and Valuation Platform to quantify and track the value and performance of sports sponsorships in social and digital media, how companies put monetary value on sponsorships. Hendryk can promote products and services on his social media and on the, Aaditya Dubey is searching for sponsorship to help with his Rotax Championships Career Aaditya Dubeys races are televised and he would like talk about a very specific championship that he is taking part in which is called BUKC (British university karting championship). Sponsors will need a clear return on investment (ROI) and that does not come by putting a sticker on a car. MPM Drive Ltd is a professional racing car company that offers exclusive Racing Car experience and VIP racing events to individual and corporate clients worldwide. Young racing driver Lewis Sumner needs your help to take his driving career to the next level! JPB Racing My name is Bentley Lovegrove-Fowler, I am a 15 year old boy located in Greenwich, London. Sponsor one of the many podcasts created by the MeCHo Radio podcast production house. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. This button displays the currently selected search type. Feel free to drop Racing Mentor a message on social media if you have any questions. The easiest way to get motorsport sponsorship is to build a network. Let them know how loyal race fans are. Online events exploded in popularity during the quarantine creating advantages for those who were early adopters. Every successful racer starts from the ground up. Sponsor Seeker brings together the best Motor Sport Sponsorship opportunities in the marketplace. As part of the sponsorship package we will be providing track day support and hospitality for you and your guests. Im a Junior racing driver, Taylor OFlanagan is looking sponsorship for the Caterham 310R Racing Championship. 10 of the Best Companies for Pursuing Sports Sponsorship Pepsi Few American brands are better known or more beloved than Pepsi, which is owned by PepsiCo Inc. She will also discuss staggering your posts between Instagram, Facebook, LinkedIn, Twitter, and other social media platforms. Tangible assets are logos on the car, screen time, TV time, magazine coverage, publicity, articles, media mentions, tickets, hospitality, etc. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Sponsor Seeker brings together the best Motor Sport Sponsorship opportunities in the marketplace. Racers will put out an all-call on their social media pages and ask for small amounts at a time. We are currently running the brand-new Cupra Leon in, Lexa MX Motocross team are currently seeking sponsors for their motocross teams ready for the new season of 2023 I am Kris, the Manager of Lexa MX Motocross team. Here you will find Motorsport UK Academys Top Tips for funding your future. We use cookies to ensure that we give you the best experience on our website. Intangibles are priceless. We are looking for sponsorship for 2 cars a IMCA HOBBYSTOCK and or a IMCA sports compact car our goal is to earn $5,500 so $2,250 for each car and we would like to do a 3to5 year deal for total amountMore >> The flywheel and clutch have performed perfectly over the several rounds and tests we have done so far this season and I have to say the quality of the items and service was superb. Maybe you race at another track and can help bring their product/service more exposure. CG Motorsport are always looking for competitive racers to work with, and to promote our products in the best way possible. If you're looking for a sponsorship or looking to collect tips from your passionate fans, then Looking For Sponsor is for you. Facebook. As a motorsport sponsor your package will include track day support and hospitality for you and your guests. Or Call 07980 283240, Select CupGT4 Super CupGT5 ChallengeG40 CupAll Cups, By using this form you agree with the storage and handling of your data by this website as specified in our Privacy Policy. Check out our sponsorship companies list, a curated collection of companies looking to sponsor creators of all kinds. My name is Harry Payne, Im ranked 5th in the world, and I am the driver of the Steinhausen Racing sidecar. Rich Houseman will explain, What is an interaction?' Microsoft- Microsoft is one of the world's leading IT companies that develops, manufactures, licenses and sells computer software, consumer electronics and personal computing services. the same holdings company that owns Gainbridge. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). We understand racing can be an expensive habit and that's why we created a tiered program that will help . Sponsorship is assistance, it can be financial or non-financial assistance. If this sounds like useful insight, you need Pearlfinders. Decks attract attention, open doors, and start relationships. I am able, Team Matt Gardiner MX are looking for sponsors to help young riders on their journey to becoming professionals. So, a little bit about me well,, Maple Motorsport are a UK based Kart Team and they are now looking for sponsorship to support them. You will see sponsorship on all types of cars, race wear and helmets from a WRC team, a high level professional national championship, to a family run privateer team in a junior formula or an Autotest champion. Upon approval, the sponsored team gives CG Motorsport the right to use their car and/or team in any of CG Motorsport advertisements and all marketing campaigns. Collect evidence throughout the race season testimonials, statistics, etc. James Morris I am an Autistic motorcycle racer whom is looking to make my debut season in one of the most prestigious and. Vertex Racing are looking for sponsorship as they are participating in competitions as a Professional Class team. You may be aware, F1 in Schools is, Alex Walker searches for sponsors to help with his racing. Go more into depth with your research to get a sense of their specific goals. So, research is needed on what the prospect company is striving to achieve. You also realize that you have to be in tune with every nuance of its performance; and you need a crew that's as solid and precisely synchronized as your car. Don't use decks to sell. Another element of finding and securing sponsors is building a strong network. Be consistent post regularly and stay on brand. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship.
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